Concord Bookstore

musical harmony Book line Kurt Lewin stated that thither were 3 coifs to organizational pitch. The first stage, unfreezing is the stage where you mustiness repair what must be traded. During the unfreezing stage you must also lay down the s channel assumeers to demoralize in to the form that you are proposing. It is master(prenominal) at that assign to picture that any concerns that stakeholders may encounter ab fall out the change be courted. The next stage of the change ferment is the authentic change. In this stage you msut involve the stakeholders so that they will take ownership of the change. You must communicate unload and honestly to ensure that no false information travels out to the stakeholders, i.e. rumors. The final stage of change is freeze also cognise as refreeze. This is the border of making a change permanent. Providing clear communication and instruction to stakeholders and once the change has taken hold celebrating the success of the chan ge process. In the coincide Book investment company the owners did non quest for the change process correctly. They did non occur the unfreezing stage. They had an idea of what they precious to change exclusively they did not get buy in from the stakeholders. They did not adequately sell the benefits of their ideas to the stakeholders nor did they address their concerns when they arose.

During the change process the Concord Book store did not involve the stakeholders in the change thus they did not put one across ownership of the change. They did not communicate effectively or oft so half-truths and rumors were allowed to spread. Employees became disgruntled and the freezing pro cess could not begin. The Concord Book Sto! re failed on all levels of Lewins change process. It was a huge failure. The Concord Book Store was an example of how not to change a process currently in affect. The owners power saw the problem but did not see the people they would be affecting by jumping in without thinking of their faculty first. They did not aspect their staff as stakeholders and their for did not value...If you necessitate to get a full essay, order it on our website: OrderEssay.net

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