The majority of the universe of discourse are aware of the products available in todays market, but companies are constantly trying to re-invent their product. For manakin Shelias Wheels is one of hundreds of car insurance businesses. In order to turn out to offer a unique service, their entire ad compaign is catered to feminine drivers. The advert itself is designed to empower female drivers, but kinda portrays them in a degrading manner. There is statistical usher proving that women are unreliable drivers> They cause over 5 potassium accidents a year and this advert feeds into this fact.
Rather than represent the adverts protagonists as intelligent, competent drivers they actually in courage dangerous driving. For example the advert condones over occupancy of the vehicle and even has a kangaroo driving. Furthermore if we dissect the advert further, every element of the pasture is manufactured to irritate. The exasperating singing voices are like nails clawing trim down the chalkboard of society and the idiotic theme song is utterly intolerable. Everything from the poorly executed lip singing to the Karaoke styled lyrics are a insult to our intelligences. Do they truly believe that women can be deluded into this company? This patronising attempt at advertising is some(prenominal) sexist and racist. Why do they need the...If you want to prepare a full essay, order it on our website: Orderessay
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