Coca Cola: Basic SWOT Analyis

Strengths Out of the five leading blue drink brands being kind worldwide, the company produces and sells four of them . Consumer subjection to the company and its crossroads remains high, enkindle by the high market place acceptance for Coca-Colas newly, introduced products. The companys entrance into the sports drinks and succus and juice drinks segments has been successful. yearly role of Coca-Colas products has been increasing. Annual per-capita uptake of the companys products worldwide stood at well-nigh 32 servings in 1985, in 2005, the average consumption per capita was 77 servings Weaknesses Coca-Colas sales arrive at decreased to a regular(prenominal) extent by rumours about the company and its products from time to time. For example, the companys sales in the Middle eastmost were affected by rumours alleging that Coca-Cola is a Jewish company and its brandmark carries anti-Muslim messages. Opportunities Room for innovation by a reputed brand in sanguine choice beverage market Coca-Colas products ar being consumed, on an average, sole(prenominal) 1.3 billion times a day. This presents immense opportunities for Coca-Cola to enhance its product penetration.

Especially in countries not yet realizing these consumption levels, such as the large populations of mainland china and India Coca-Cola is gestateed to enter the freshly-brewed burnt umber and tea businesses, on a trial basis, under the banner, further Coast. Threats Rise of healthy lifestyle choice, stemming from the approach of obesity worldwide, especially in children. The restricted supply of peerless of its main ingredients - water and the move cost of using this resource. If you expect to get a right essay, order it on our website: Orderessay

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