Benetton In The Us

1. Company Background Benetton is the Italys best-known mass-market fashion brand; it is historied for steep quality knitwear and brightly colored casual clothing. The corporation was founded in 1965 in Italy and later it expanded its operations into Europe. By 1979, Benetton was accomplished in the United States (WARC, 2008). The company is supported by other(a) brands, such as, Sisley and Playlife. The first two brands be sold in 120 countries; Bennetton has approximately 5500 outlets worldwide, which are mostly managed by fissiparous partners (WARC, 2008). The root has a add together production of approximately sensation hundred fifty million clothes per year (Benetton group, 2009). Their manufacturing is nonionic through a network of around 20 factories that are controlled in Italy, east Europe and Tunisia. The most noniceable change has been a wet removal from the US. Benetton as now has only when around cl outlets in the country, compared to 600 outlets they had in the U.S. in the mid eighties (WARC, 2008). after hitting 2.1bn in 2001, Benetton groups revenues decreased, in 2004 they reach 1.7bn. Since this age thither has been a slow and steady growth. In 2007, combine gross revenue rose 9 percentage to respectable under 2.1bn. sales in Europe attain an 87 percent, while in the Americas only around 2 percent (WARC, 2008). 2.

Executive Summary The Benetton group is Italys biggest clothing manufacturer, established in 1965 by the Benetton family, with presence in over 120 countries and a 5,500 store network, Benetton ins one of the study players in the clothing perseverance worldwide, however they have not been able to tra nsfer this winner to the U.S. market. The! U.S. clothing market is an enkindle opportunity for Benetton; with a take account of $254 usd billion in 2006 (Euromonitor, 2007) is one of the largest worldwide. Entering the market could supercharge Benettons revenue significantly, currently only two percent of its total revenue comes from the Americas (Benetton, 2009). Benetton has tried to enter...If you call for to get a secure essay, order it on our website: OrderEssay.net

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