Fashion

Channel Name: Neiman MarcusMonica Yekani Channel Location: Beverly HillsClass twenty-four second period: Wednesday Last Date Visited: Class time: 6:00 pm distance of Visit: 2 hrs Homework # 1&2 Target Market and Location 1.) repair: -Demographics- Physical Characteristics of a population such as age, sex, matrimonial status, family size, education, geographic lieu, and occupation. - Psychographics- The expend of demographics to study and measure attitudes, values, lifestyles, and opinions, as for selling purposes. 2.) The Neiman Marcus customers ar predominantly female, ar all ages but the total is between 40 and 50. They carry merchandise for both hands and Female. The ethnicity mix is Whites, Asians, and Mix. The plate in condescend is roughly 125,000 a year. 3.) Customers who shop at Neiman Marcus affirm pixilated suburban lifestyles. They have very upscale living and their interests be golfing, traveling, release protrude to eat, shopping at clothing boutiques, and going to shows. Their lifestyle traits are reading Wall Street Journal, honoring Wimbledon Tennis, and going jogging. They typically drive luxurious cars such as Mercedes GL class, or Bmws. 4.) Neiman Marcus parentage customers consist of tourists who stay at nigh hotels in Beverly Hills and they move up shop at this Neiman Marcus location. Wealthy families come shop for the holidays or even on a regular(a) basis. Majority of the clientele are InCircle members and receive bonus points for expenditure big bucks. Location: 1.) wherefore are location decisions so important? What does a retailer take into consideration when choosing a location? - Location plays a very important social function for the growth of a retail business. It can either suffice or trespass your business. If customers dont know that your parentage is located at a particular place than how impart it survive with no business? I believe location is the backbone for succes! s. I believe...If you want to get a profuse essay, order it on our website: OrderEssay.net

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