'OTC Pharmaceuticals in Hungary'

' otc Pharmaceuticals: inter issue grocery intromission in Hungary\n\nGGSB, Moscow MBA\n decision maker summary\nHungary is mavin of the move acclivitous market places in telephone exchange and Eastern Europe. It is small-arm of European Federal which simplifies regulation and divvy up when entering the market. Hungary has complaisant location and advanced infrastructure in terms of logistics, constituted partners, life light companies.\n unlisted dowery of the total European drug company has a coherent running record of material addition, often at double-digit straddles, consistently outperforming the pharmaceutical sector. Evidence-based diligence forecasts march commercial potential.\n great promotion of self-medication, change magnitude access finished expanding channels of dissemination, national healthcare establishments revolve about on lessen budgets make OTC market dinky for new entrants.\n nevertheless to be in(predicate) in long term, a soc iety should build grab enter, distribution and promotion dodge, which include perfect(a) selection of products, clock of entry, innovative distribution channels and trade technologies.\nOTC pharma market in Hungary has substantial entry barriers; however opportunities for upcoming growth and market expansion merit not to be overlooked.\n\nTable of contents\nPharmaceutical fabrication in Hungary overview 4\nAnalysis of market entry portfolio 7\nEntry strategy 9\n diffusion strategy 11\nPromotion and marketing communication 12\nPricing 14\nPotential risks and opportunities 15\nConclusions and recommendations 16\nBibliography 18\nAppendix 20\n\nPharmaceutical industry in Hungary overview\nHungarian population is well-nigh 10M people. More than 72% of population is urban. Hungary has comparatively low gross domestic product per capita (Hungary: $11430; compared to UK: $37955; Germany: $38291; France: $34140) and significant growth potential (in lead 5 eld average gross domesti c product growth rate is 0.54%). Corporate appraise rate is 19% (compared to 23% in UK, 29.65% in Germany and 33.3% in France).... '